Recommended Reading (Part 2)

Yesterday we gave you the latest and greatest from Frank's behavioral reading list. Today we examine the classics. Note: since the behavioral field is fairly young, we use the classics pretty liberally.

The (Honest) Truth about Dishonesty, by Dan Ariely — And (honestly) anything by Dan Ariely. One of the more creative researchers around. He can see big problems in simple ways, and this makes for provocative experiments, and easy-to-consume readings.

Poor Economics, by Abhijit Banerjee and Esther Duflo — Two of the best development economists in the world provide sobering measurements of, and inspiring solutions to, poverty around the developing world. An absolute must read.

More than Good Intentions, by Dean Karlan and Jacob Appel — In addition to world class development research, the authors lay out a framework that has been at the foundation of the effective altruism movement in charitable giving.

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Frank - Luke Coffman

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